Client

Diesel London

Location

Carnaby Street, London

Services Undertaken

Diesel London

Sauce were tasked with transforming Diesel's flagship UK stores on Carnaby Street, London for a special short-term campaign. We were given just 10 days to survey, produce and install complete sign coverage of their male and female stores.

Diesel Store Carnaby Street before Sauce applied vinyl graphics
Work in progress at the Diesel Store Carnaby Street as Sauce applies vinyl graphics at night
The existing storefronts were of traditional timber construction with decorative moldings and finishes. After conducting the first of two site surveys we arrived at the idea to build out the shop fronts with a wooden framework to give us a level surface to apply the printed aluminum panels to for a stunning retail design.¬† We then had to accurately work out the finished size every panel needed to be to ensure a perfect result delivered on time. Everything was produced at our factory in South Wales and then our in-house team of fitters installed everything over two nights. Because of the restrictions work couldn’t commence until 10pm and had to be cleared down by 6am.
Blue graphics applied to the Diesel store London, by Sauce Signage & displays
Make Love not Walls branding applied to the Diesel store London, by Sauce Signage & displays
Vibrant vinyl graphics applied to the Diesel store London, by Sauce signage & displays

The finished result was spectacular. We were fortunate to be greeted¬†by Diesel’s UK Director who was very complimentary and during the discussion we advised him that the hard work had now been done and that if they wanted to run another campaign we could easily recover everything with vinyl graphics at a fraction of the cost of the initial installation. They took us up on this and we wrapped both stores with a new design a few months later.

Vibrant vinyl graphics applied to the Diesel store London, by Sauce signage & displays

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