The Scratchmaster specialise in restoring vehicle bodywork. They have grown from its roots in domestic repairs to acquiring more commercial and corporate clients. They needed a rebrand to reflect their growth and position them as a larger operation with national capability in a large market.
Mastering the brand
We created a new brand with real standout. We designed a clean and bold typeface which establishes The Scratchmaster as a serious outfit, with a professional outlook.
Making a mark
To accompany the brand, we created a symbol to represent the brand and to represent the service. Taking the ‘S’ from Scratchmaster and deconstructing it as to play on the notion of imperfection as a device to create a brand language, with a visual element to create a visual play on words.